Group Culture
Driven by independent technological innovation and leveraging our own strengths, we are focusing on high-tech fluorosilicon products to build New Era’s own fluorosilicon brand.
With the power of technology, break down industry boundaries.
NEW ERA Conceptual Culture
New Era strives to be “people-oriented, not deliberately pursuing corporate size, but solely focused on enhancing the happiness index of its employees.” By fostering independent technological innovation, leveraging its own strengths, and centering on high-tech fluorosilicon products, New Era is building its own distinctive fluorosilicon brand.
NEW ERA System Culture
“A culture with systems is merely rhetoric, but a system without culture is nothing but shackles.” Systems grant employees humanized freedom while also imposing necessary constraints—thus fostering mutual trust and tacit understanding between employees themselves and between employees and the company, enabling employees to willingly embrace these systems. Only well-established systems can ensure fair competition, prevent opportunistic behavior, provide clear guidelines for rewards and punishments, and guarantee that effort will be rewarded accordingly. The systems at New Era Chemical reflect a people-oriented approach, embodying the fundamental principle of employee autonomy and humanity, as well as the market principles of fairness and competition. By correcting employees’ perceptions of and attitudes toward these systems, we can cultivate a unique corporate culture of institutional norms at New Era Chemical, establish truly institutionalized management practices, bid farewell to the traditional past, and move toward a standardized future.
NEW ERA Behavioral Culture
Between people, let’s “communicate more, complain less, understand more, and argue less.”
Everyone should “dare to take responsibility” and believe that “attitude determines everything, and details determine success or failure.” Let’s be new Yuans who are harmonious, positive, and proactively ambitious.
There are no demanding customers—only imperfect products. It is the responsibility of every New Era employee to strive for customer satisfaction and provide customers with better products and services.
NEW ERA Material Culture
The New Era team jointly developed the trifluoromethyl series products—complete with independent intellectual property rights—as well as related fluorosilicone products, and established their own brand—New Era.
We have created a work and living environment that is both beautifully landscaped and thoughtfully laid out. This allows every New Era employee to feel “at home at the factory” and take immense pride in being a member of the New Era family.