Step into New Era Group
Diversified development
Independent technological innovation, leveraging our own strengths.
Based on advanced fluorosilicon products, we’ll build New Era’s own fluorosilicon brand.
Diversified development
Weihai New Era Group Co., Ltd.
Weihai New Era Investment Group Co., Ltd. is a restructured enterprise under the jurisdiction of Huancui District. The Group comprises Weihai New Era Chemical Machinery Co., Ltd., New Era Chemical Shandong Co., Ltd., and Weihai New Era Fruit Industry Technical Service Co., Ltd. It is engaged in the production of chemical reaction equipment and fine fluorosilicone chemicals. The Group annually produces 700 sets of chemical reaction equipment and approximately 10,000 tons of fluorosilicone chemical products. Currently, the Group has about 500 employees, including 2 senior engineers at the professorial level, 24 senior engineers, 21 master’s degree holders, and 56 other mid-level technical personnel. Among its specially appointed experts are 3 Yangtze River Scholars and 6 doctoral supervisors. The Group occupies a site of 300 mu and has a total construction area of 47,900 square meters. In 2014, the Group achieved sales revenue of 200.13 million yuan and paid taxes totaling 8.7 million yuan.
The group company operates production lines for products including “Tetrachloropropane → Trifluoropropene → D3F → Fluorosilicone Rubber,” “133a → Trifluoroethanol → Trifluoroethyl Ester → Fluorosilicone Resin Emulsion—Fluorosilicone-modified Coatings,” and “Trifluoropropene—2-Bromotrifluoropropene, Trifluoropropylene Oxide, and Trifluoropropyl Methyl Carbonate.” The company’s annual output of fluorosilicone series products exceeds 10,000 tons. These products are primarily used in industrial sectors such as aerospace, national defense and military industry, automotive manufacturing, petrochemicals, and marine engineering corrosion protection. The products are exported to countries including the United States, France, the United Kingdom, India, Switzerland, South Korea, Belgium, Japan, and Russia, with annual sales growth consistently at 30%. The company’s chemical machinery equipment includes over 500 units (sets) of equipment, such as non-destructive testing devices, 4M accelerators, a 25m×5.5m heat treatment furnace, a 200T overhead crane, a 200mm (cold) coil rolling machine, a 2.5m vertical lathe, and various inspection instruments. This equipment enables the company to provide complete sets of chemical reaction equipment—from small-scale trials and pilot tests to large-scale production—for fine chemicals, pharmaceuticals, and petrochemicals, covering the four major categories: reaction, heat exchange, storage, and separation. The company possesses comprehensive service capabilities for the design, manufacture, and installation of chemical reaction equipment, including pressure vessel design and manufacturing at A1 and A2 levels (Class III) and pressure piping installation at GC2 level. We offer users tailored, differentiated design and manufacturing services, providing turnkey project services that encompass the entire process from design and manufacturing to installation.
Company establishment
Existing employees
700 sets of chemical reaction equipment are produced annually.
Approximately 10,000 tons of fluorosilicone chemical products.
The company’s standardized management has effectively boosted the improvement of enterprise management and the development of the industry, enabling sustained, healthy, and rapid growth.
The group company adheres to the principle of "developing industrial enterprises," following a development path that integrates product series and the integration of industry, academia, and research. It consistently pursues a strategy of collaboration, technology introduction, and independent R&D, firmly committed to technological advancement within the enterprise and forging a path of independent innovation that suits its own unique characteristics. The company has independently developed a complete production chain for a series of new fluorosilicon materials, shifting from initial process research toward a development model centered on application-oriented innovation, with a focus on developing new materials, supported by serialized production, and driven by economic benefits. The R&D team brings together a highly renowned group of experts and technical specialists from related fields, significantly enhancing the company’s capacity for independent innovation and its ability for sustainable development.
The group has established the Shandong Province Chemical New Materials Testing Technology Service Platform, the Shandong Province Fluorosilicone New Materials Product Engineering Technology Research Center, and the Shandong Province Enterprise Technology Development Center. It has achieved more than 30 R&D results and has undertaken 3 projects supported by the central budget, 2 projects under the National Torch Program, and 4 national key new products.
Looking ahead, the company will anchor its future development in Weihai, fully leveraging local resources—including labor, land, and capital—to implement a focused strategy for R&D and innovation in new fluorosilicon materials. By capitalizing on the advantages of a diversified product chain in fluorosilicon manufacturing, the company will, from the perspectives of management systems, technological innovation, equity structure, talent development, and corporate culture, strive to become a truly modern enterprise characterized by product serialization, standardized talent management, advanced industrial technology, and mature cultural values.
— Corporate culture
Group Culture
New Era strives to be “people-oriented, not deliberately pursuing corporate size, but solely focused on enhancing the happiness index of its employees.” By fostering independent technological innovation, leveraging its own strengths, and centering on high-tech fluorosilicon products, New Era is building its own distinctive fluorosilicon brand.
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Diversified development
New Era Chemical
A professional manufacturer of fluorosilicone material products.
New Era Chemical Machinery
A specialized production base integrating the R&D and manufacturing of chemical machinery and fine chemicals.
New Era Fruit Industry Technical Services
One-stop standardized service for modern high-yield apple cultivation